In 1989 Marc Fine travelled to India where he met the Dalai Lama who advised him “take back what you’ve found useful, and leave the rest behind.” Marc followed that advice and the result is Buddha in a Business Suit: The Art of Heartful Management, a beautifully illustrated eBook. The book is not about becoming a Buddhist but it does draw on the profound spiritual teachings of the East to offer persuasive advice on how to run a better business.
Some of the concepts that are explored include: Dharma, a spiritual road trip with the Buddha; The Middle Path, balance in the pursuit of moderation; Compassion, the benefits of selfish altruism; and Wisdom, being with ‘what is.’ Marc has arranged each of the 20 chapters in a consistent format. First, Tales from Tibet (and Beyond) tells an illuminating story, and this is followed by a brief description of Buddhist thought and practice as applied to business. Finally, there is a guide for action, Lotus Lessons, that shows how the principles of Heartful Management can be applied.
One of the most insightful chapters is about patience, in which Buddha is seen to practise austerity without the expected results, so he resolves not to arise from the shade of a tree until he has attained enlightenment. As Marc says, “Even the Dalai Lama admits that after years of meditation and study, patience is still the most difficult attribute to master. There can be no clarity when your mind is in turmoil.”
Marc Fine is a thirty-year veteran of the ultrasound industry in the USA. In the 1980s he set about developing the Teknar Proscan, a medical device for the early detection and treatment of prostate cancer. People told him that it couldn’t be done, that the technology was far too complex, but he proved them wrong. His marketing forecast projected sales of a million dollars in the first year and they actually reached that target in one month! And this was accomplished with Heartful Management.