It’s the first week of October, the month when the colour pink highlights the efforts by society to remind women […]
Posts Tagged ‘Awareness’
War: A Harmful Metaphor?
It has become commonplace to hear expressions such as “fighting the war on cancer” or even “she’s a warrior intent […]
What You Don’t Know Can Hurt You
Dr Daniel Kopans, professor of radiology at Harvard, earlier this week started a new blog entitled Fiction and Facts about Breast Cancer […]
Looking for a Polar Bear in a Snowstorm
Fifteen years ago, Nancy Cappello’s annual screening mammogram was found to be normal, just as had been reported for the […]
End the Confusion
There is no doubting the power of social media to influence the way people think about a particular topic. And, […]
The Colour’s Coming Back
This coming Sunday, 4 February, is World Cancer Day 2018, an initiative of the Union for International Cancer Control (UICC) that […]
Implementing Our Marketing Plan
In an earlier blog we described how to create a marketing plan based on a 15-point template published by Forbes. Well, in the past […]
Authenticity in a Post-Truth World
After much discussion and debate, the Oxford Dictionaries Word of the Year for 2016 was post-truth, an adjective defined as “relating to […]
March for Science
This past Saturday, 22 April 2017, hundreds of thousands of people participated in over 600 gatherings as part of the […]
Breast Cancer in Asia
Over the past two decades breast cancer has become a major health issue across the countries in the Pacific-Region where […]