{"id":1418,"date":"2012-08-10T11:28:13","date_gmt":"2012-08-10T09:28:13","guid":{"rendered":"https:\/\/www.caperay.com\/blog\/?p=1418"},"modified":"2014-09-29T17:15:06","modified_gmt":"2014-09-29T15:15:06","slug":"caperay-meets-humpty-dumpty","status":"publish","type":"post","link":"https:\/\/www.caperay.com\/blog\/caperay-meets-humpty-dumpty\/","title":{"rendered":"CapeRay Meets Humpty Dumpty"},"content":{"rendered":"\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.caperay.com%2Fblog%2Fcaperay-meets-humpty-dumpty%2F&amp;layout=standard&amp;show_faces=false&amp;width=300&amp;action=like&amp;colorscheme=light&amp;font=arial\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:300px; height: 30px; align: left; margin: 2px 0px 15px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n<p>Today marks a milestone for CapeRay. For the\u00a0past 52 weeks we have posted a Friday blog, exploring some aspect of our\u00a0business, without skipping a single week. You might be wondering: What was the\u00a0motivation for this initiative, what has been the impact and will our odyssey\u00a0continue for another year?<\/p>\n<p>In mid-2011 we decided that our website needed\u00a0a makeover by taking advantage of the latest developments in search engine\u00a0optimization (SEO). We contacted Philip van Zyl of\u00a0<a href=\"http:\/\/getsocialmedia.net\/\" target=\"_blank\">Get Social Media<\/a>, a company\u00a0based here in Cape Town that specializes in implementing SEO as part of an\u00a0organization\u2019s online marketing strategy. In addition to researching the top\u00a0ten keyword phrases, which we subsequently incorporated in our website pages,\u00a0Philip also recommended\u00a0we start writing a regular blog to draw traffic to our\u00a0site.<\/p>\n<p><a href=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2012\/08\/Humpty_Dumpty\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-1420\" title=\"Humpty_Dumpty\" src=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2012\/08\/Humpty_Dumpty-246x300.jpg\" alt=\"\" width=\"138\" height=\"168\" srcset=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2012\/08\/Humpty_Dumpty-246x300.jpg 246w, https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2012\/08\/Humpty_Dumpty.jpg 349w\" sizes=\"auto, (max-width: 138px) 100vw, 138px\" \/><\/a><\/p>\n<p>The word \u201cportmanteau\u201d, which is a blending of\u00a0two words, was\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/Portmanteau\" target=\"_blank\">originally coined by Humpty Dumpty<\/a>\u00a0in\u00a0<em>Through the Looking-Glass<\/em>\u00a0when he explained to Alice that the word \u201cslithy\u201d meant \u201clithe and slimy\u201d.\u00a0Similarly, the word \u201cblog\u201d is a portmanteau of the words \u201cweb\u201d and \u201clog\u201d and\u00a0has been in use for the past 15 years. A blog is simply an online journal or\u00a0diary of personal observations, often with hyperlinks to other sites. Our\u00a0company blog has the identical look and\u00a0feel to our website, thus maintaining\u00a0the continuity of our brand. We also decided to use one of three different\u00a0content types \u2014 thought leadership, a summary of industry news, or company news\u00a0\u2014 for each week\u2019s story. Examples from the past year have included\u00a0<a href=\"https:\/\/www.caperay.com\/blog\/index.php\/2011\/shining-a-light-on-the-truth\/\" target=\"_blank\">shining a\u00a0light on the truth<\/a>,\u00a0<a href=\"https:\/\/www.caperay.com\/blog\/index.php\/2011\/latest-news-on-imaging-dense-breast-tissue\/\" target=\"_blank\">imaging dense breast tissue<\/a>, and\u00a0<a href=\"https:\/\/www.caperay.com\/blog\/index.php\/2012\/caperay-gets-its-wings\/\" target=\"_blank\">CapeRay getting its wings<\/a>,\u00a0respectively.<\/p>\n<p>To measure the effectiveness of our blog, we\u00a0have embedded code that takes advantage of the power of Google Analytics. A few\u00a0hours after publication every word in our blog has been indexed, enabling\u00a0internet users to find our latest blog. It also keeps track of each person who\u00a0visits the site, informing us where they come from, how much time they spend on\u00a0the site, and whether they are a new or returning visitor.<\/p>\n<p><a href=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2012\/08\/CapeRay_Google_Analytics.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-1422\" title=\"CapeRay_Google_Analytics\" src=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2012\/08\/CapeRay_Google_Analytics.jpg\" alt=\"\" width=\"613\" srcset=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2012\/08\/CapeRay_Google_Analytics.jpg 873w, https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2012\/08\/CapeRay_Google_Analytics-300x178.jpg 300w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/><\/a><\/p>\n<p>In\u00a0the past year there were 1,293 unique visitors to our blog site and the average\u00a0visit duration was more than 2 minutes. We have derived significant benefit\u00a0because each story requires some background research and we believe our visitors\u00a0have learned as well. So, the weekly blog continues!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today marks a milestone for CapeRay. For the\u00a0past 52 weeks we have posted a Friday blog, exploring some aspect of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_s2mail":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[47,85],"class_list":["post-1418","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-google","tag-social_media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Today marks a milestone for CapeRay. 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