{"id":8130,"date":"2020-01-24T10:28:09","date_gmt":"2020-01-24T08:28:09","guid":{"rendered":"https:\/\/www.caperay.com\/blog\/?p=8130"},"modified":"2020-01-24T11:13:47","modified_gmt":"2020-01-24T09:13:47","slug":"failure-of-the-next-big-thing","status":"publish","type":"post","link":"https:\/\/www.caperay.com\/blog\/failure-of-the-next-big-thing\/","title":{"rendered":"Failure of the Next Big Thing"},"content":{"rendered":"\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.caperay.com%2Fblog%2Ffailure-of-the-next-big-thing%2F&amp;layout=standard&amp;show_faces=false&amp;width=300&amp;action=like&amp;colorscheme=light&amp;font=arial\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:300px; height: 30px; align: left; margin: 2px 0px 15px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n<p><a href=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/Next_Big_Thing.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignright wp-image-8135 size-full\" src=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/Next_Big_Thing.jpg\" alt=\"\" width=\"300\" srcset=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/Next_Big_Thing.jpg 1223w, https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/Next_Big_Thing-300x227.jpg 300w, https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/Next_Big_Thing-1024x775.jpg 1024w, https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/Next_Big_Thing-768x581.jpg 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/a>When we think of technology companies like Apple or Google that have emerged from Silicon Valley, we normally associate them with huge financial success. Of course, not all start-ups succeed. Last year saw the release of two fascinating documentaries that chronicled the rise and precipitous fall of a pair of high-tech firms, both of which promised the Next Big Thing. <em>General Magic<\/em>\u00a0<a class=\"\" href=\"https:\/\/variety.com\/2019\/film\/reviews\/general-magic-review-1203209810\/\" target=\"_blank\" rel=\"noopener noreferrer\">tells the story<\/a>\u00a0of a company that spun out from Apple in 1990 with an audacious vision to develop the smartphone, while <em>The Inventor: Out for Blood in Silicon Valley<\/em>\u00a0<a class=\"\" href=\"https:\/\/www.hbo.com\/documentaries\/the-inventor-out-for-blood-in-silicon-valley\" target=\"_blank\" rel=\"noopener noreferrer\">documents the travails<\/a>\u00a0of Elizabeth Holmes and her company Theranos.<\/p>\n<p>In 1989,\u00a0<a class=\"\" href=\"https:\/\/en.wikipedia.org\/wiki\/Marc_Porat\" target=\"_blank\" rel=\"noopener noreferrer\">Marc Porat<\/a>, the charismatic co-founder of\u00a0<a class=\"\" href=\"https:\/\/en.wikipedia.org\/wiki\/General_Magic\" target=\"_blank\" rel=\"noopener noreferrer\">General Magic<\/a>, had the idea for a hand-held device that would incorporate a number of functions, including a phone, messaging, note-taking and gaming. He convinced Apple\u2019s CEO\u00a0<a class=\"\" href=\"https:\/\/en.wikipedia.org\/wiki\/John_Sculley\" target=\"_blank\" rel=\"noopener noreferrer\">John Sculley<\/a>\u00a0to back the project, writing: \u201cA tiny computer, a phone, a very personal object. It must be beautiful. Once you use it, you won\u2019t be able to live without it.\u201d<\/p>\n<p><a href=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/General_Magic_The_Movie.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignleft wp-image-8137 size-full\" src=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/General_Magic_The_Movie.jpg\" alt=\"\" width=\"200\" srcset=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/General_Magic_The_Movie.jpg 1536w, https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/General_Magic_The_Movie-225x300.jpg 225w, https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/General_Magic_The_Movie-768x1024.jpg 768w, https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/General_Magic_The_Movie-1152x1536.jpg 1152w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>General Magic persuaded the world\u2019s largest electronics firms such as Sony, Philips, Motorola and AT&amp;T to invest, creating significant expectation. Despite an initial public offering (IPO) in 1995 that raised almost $100 million, the company struggled to bring its product to market. And when it did, sales were virtually non-existent. As\u00a0<a class=\"\" href=\"https:\/\/variety.com\/2019\/film\/reviews\/general-magic-review-1203209810\/\" target=\"_blank\" rel=\"noopener noreferrer\">the documentary revealed<\/a>, their smartphone was a decade too early, created for an interconnected information age that did not yet exist. Despite being liquidated in 2004, the company\u2019s employees went on to create ground-breaking products \u2013 including the iPhone \u2013 for other companies.<\/p>\n<p><a href=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/The_Inventor_Elizabeth_Holmes.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignright wp-image-8141 size-full\" src=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/The_Inventor_Elizabeth_Holmes.jpg\" alt=\"\" width=\"250\" srcset=\"https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/The_Inventor_Elizabeth_Holmes.jpg 960w, https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/The_Inventor_Elizabeth_Holmes-200x300.jpg 200w, https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/The_Inventor_Elizabeth_Holmes-683x1024.jpg 683w, https:\/\/www.caperay.com\/blog\/wp-content\/uploads\/2020\/01\/The_Inventor_Elizabeth_Holmes-768x1152.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a> As a 19-year-old undergraduate engineering student at Stanford University in 2003,\u00a0<a class=\"\" href=\"https:\/\/en.wikipedia.org\/wiki\/Elizabeth_Holmes\" target=\"_blank\" rel=\"noopener noreferrer\">Elizabeth Holmes<\/a>\u00a0(seen right) had a vision for developing a revolutionary blood testing system that could diagnose many diseases \u2013 including breast cancer \u2013 using a small volume of blood from a fingerprick. She dropped out of Stanford and launched Theranos, raising over $90 million in venture capital over the following six years. By 2014 the company had a valuation of $9 billion and Holmes \u2013 who held 50% of the shares \u2013\u00a0<a class=\"\" href=\"https:\/\/www.forbes.com\/sites\/zinamoukheiber\/2014\/06\/17\/elizabeth-holmes-who-wants-to-shake-up-the-blood-testing-industry-is-a-billionaire-at-30\/#78918f287863\" target=\"_blank\" rel=\"noopener noreferrer\">was hailed<\/a>\u00a0as the youngest self-made female billionaire in America. There was just one problem: her blood-testing system called Edison did not work.<\/p>\n<p>As the documentary explained, John Carreyrou, an investigative journalist at <em>The Wall Street Journal<\/em>,\u00a0<a class=\"\" href=\"https:\/\/www.wsj.com\/articles\/theranos-has-struggled-with-blood-tests-1444881901?mod=article_inline\" target=\"_blank\" rel=\"noopener noreferrer\">broke the story<\/a>, revealing that Holmes misrepresented the capabilities of Edison and misled investors. Sadly,\u00a0<a class=\"\" href=\"https:\/\/www.mercurynews.com\/2020\/01\/19\/elizabeth-holmes-financial-jeopardy-will-court-cases-leave-theranos-founder-ruined\/\" target=\"_blank\" rel=\"noopener noreferrer\">she now faces<\/a>\u00a0a fraud trial in 2020 and the prospect of a lengthy jail term. Perhaps, in time, we will see a device that realises Holmes\u2019s dream.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we think of technology companies like Apple or Google that have emerged from Silicon Valley, we normally associate them [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_s2mail":"yes","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[13,16,31,38,45,47,50,51,56,83,85,98],"class_list":["post-8130","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-blood","tag-breast_cancer","tag-design","tag-employees","tag-funding","tag-google","tag-innovation","tag-invention","tag-launch","tag-shares","tag-social_media","tag-venture_capital"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"When we think of technology companies like Apple or Google that have emerged from Silicon Valley, we normally associate them with huge financial success. 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